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Donation Activities by chaebol Firms Based on ESG Risk

  • Minsu Song School of Business and Technology Management College of Business Korea Advanced Institute of Science and Technology
  • Seung Hun Han School of Business and Technology Management College of Business Korea Advanced Institute of Science and Technology
º» ¿¬±¸´Â ȯ°æ, »çȸ, Áö¹è±¸Á¶(ESG) À§Çè, Àç¹ú±â¾÷ ¹× ±âºÎÈ°µ¿ »çÀÌÀÇ »ó°ü°ü°è¸¦ ºÐ¼®ÇÏ ¿´´Ù. 2010ºÎÅÍ 2020³â±îÁö 11³âÀÇ ¿¬±¸ ±â°£ µ¿¾È Çѱ¹°Å·¡¼Ò À¯°¡Áõ±Ç ½ÃÀå¿¡ »óÀå µÇ¾îÀÖ ´Â ±â¾÷ÀÇ ±âºÎÈ°µ¿ ºñ¿ë µ¥ÀÌÅ͸¦ È°¿ëÇÏ¿© ESGÀ§ÇèÀÌ ³ôÀº Àç¹ú±â¾÷ÀÌ ±âºÎÈ°µ¿¿¡ ´õ ¸¹ÀÌ Âü¿©ÇÏ´ÂÁö »ìÆ캻´Ù. ESGÀ§Çè°ú ±âºÎÈ°µ¿»çÀÌ¿¡´Â Àü¹ÝÀûÀ¸·Î ±àÁ¤ÀûÀÎ °ü°è°¡ º¸ÀÌÁö¸¸, ESG °ü·Ã ºÎÁ¤ÀûÀÎ ´º½º¿¡ ³ëÃâµÈ Àç¹ú±â¾÷Àº ¿ÀÈ÷·Á ±âºÎ±Ý ÁöÃâÀ» ÁÙÀδٴ »ç½ÇÀ» ¹ß°ßÇÏ¿´´Ù. °Ô´Ù°¡ Àç¹ú±â¾÷ÀÇ ±âºÎÈ°µ¿Àº Àå±âÀûÀ¸·Î ±â¾÷°¡Ä¡¸¦ Ç϶ô ½ÃŲ´Ù´Â °ÍÀ» È®ÀÎÇß´Ù. ÀÌ´Â Àç¹ú ÀÇ ±âºÎÈ°µ¿ÀÌ ESGÀ§ÇèÀ» °ü¸®Çϱâ À§ÇÑ È¿°úÀûÀÎ ¼ö´ÜÀÌ ¾Æ´Ï¸ç ÀÚº»½ÃÀåÀÇ ÀÌÇØ°ü°èÀÚµéÀº Àç¹ú±â¾÷ÀÇ ±âºÎÈ°µ¿À» ±àÁ¤ÀûÀ¸·Î Æò°¡ÇÏÁö ¾Ê´Â ´Ù´Â °ÍÀ» ÀǹÌÇÑ´Ù. º» ¿¬±¸´Â Àç¹ú ±â¾÷ÀÇ ±âºÎÈ°µ¿ÀÌ ÀÏÁ¾ÀÇ ¡®Çѱ¹Çü ±×¸°¿ö½Ì¡¯ÀÏ ¼ö ÀÖÀ¸¸ç, ¼ÒºñÀÚ¿Í ÅõÀÚÀÚ°¡ Àç¹ú±â¾÷ÀÇ ±âºÎÈ°ÀÇ Áø ½Ç¼º¿¡ ´ëÇØ ÀǽÉÇÒ ÇÊ¿ä°¡ ÀÖÀ½À» ÁöÀûÇÏ°í ÀÖ´Ù.
ȯ°æ,»çȸ,Áö¹è±¸Á¶(ESG)À§Çè,±â¾÷ÀÇ »çȸÀûÃ¥ÀÓ(CSR),±âºÎÈ°µ¿,Áö¼Ó°¡´ÉÇѰ濵,±â¾÷°¡Ä¡,±×¸°¿ö½Ì

  • Minsu Song
  • Seung Hun Han
This study examines the relationship between environmental, social, and governance (ESG) risk, chaebol firms, and donation activities. Using the measure of donation expenses seen in 2010~2020 Korea Exchange-listed firms, we examine whether chaebol firms with high ESG risk engage in more donation activities for sustainable management. We find that chaebol firms exposed to ESG-related negative events reduce donation expenditure, despite the positive relation between ESG risk and donation activities in general. Moreover, the donation activities of chaebol firms have a negative effect on firm value. This indicates that the chaebol¡¯s donation activities are not an effective means for ESG risk management and do not seem to be evaluated positively in the capital market. This study points out that chaebol firms¡¯ donation activities may be a form of ¡°Korean greenwashing,¡± and it contributes to the existing literature by implying how consumers and investors should view donation activities.
environmental,social and governance (ESG) risk,corporate social responsibility (CSR),Donation activities,Sustainability management,Firm value,Greenwashing