How are corporations and owners perceived by Koreans, and what are needed to be done to improve their perceptions?
In-Hak HWANG
Won KANG
It¡¯s been quite a time since the anti business sentiment in Korea became known to the public and identified as one of the major social issues. However, we have not seen any rigorous research on the matter. In this study, we refuse to treat the anti business sentiment as a constant or an external variable, and suggest that it is associated with information and knowledge. We regress the anti business sentiment on demographic factors, public trust in social system, and economic I.Q.. The results show that the anti business sentiment increases as the economic I.Q. and social trust decrease. This implies that the anti business sentiment can be partly managed by providing the public with right education on market economy. Furthermore, it seems that boosting the public trust in the social system is also needed in order to harness the anti-sentiment against the business community.